Building a Care-Oriented Brand: Attracting Talent Through Health Benefits

Your best recruitment tool isn’t a poster—it’s a culture of care.

In today’s competitive job market, salary alone isn’t enough to win great talent. Employees—especially millennials and Gen Z—are looking for employers who genuinely care about their well-being. For SMEs, building a care-oriented brand starts with something simple but powerful: your health benefits.

A strong HMO plan doesn’t just support existing staff—it also strengthens your company’s reputation as an employer of choice.

Why a Care-Oriented Brand Matters

✔ Recruitment Advantage: Jobseekers now ask about healthcare before salary.
✔ Retention Power: Employees stay longer when they feel valued and protected.
✔ Productivity Boost: Healthy, secure employees perform better and miss fewer days.
✔ Reputation Builder: Wellness-driven companies attract like-minded, motivated individuals.

According to JobStreet’s latest survey, 71% of Filipino employees consider health benefits one of the top factors when choosing a company—a clear signal for SMEs to make healthcare part of their employer brand story.

How to Build a Care-Oriented Brand

1. Communicate Benefits Early and Often
Include your health coverage details in job ads, onboarding materials, and employee orientations. Candidates should see that care is part of your culture—not just an HR add-on.

2. Highlight Inclusivity
Purple Cow’s plans support all employees, regardless of age, background, or medical history. This inclusivity reflects a truly people-first organization.

3. Promote Preventive Care
Talk about how your company encourages check-ups, wellness programs, and mental health support. Preventive care shows foresight and responsibility.

4. Share Employee Stories
Real experiences—such as a team member who used outpatient or digital consult services—bring authenticity to your wellness messaging.

5. Leverage Digital Access Tools
Show modernity and accessibility by integrating SmilePH and Doctor Anywhere. When benefits are easy to use, they become part of daily work life, not just emergencies.

Make Your Benefits Work Harder for Recruitment

Partner with Purple Cow to design an HMO plan that strengthens your employer brand—showing candidates and employees alike that your SME truly cares.