SME Spotlight: How a Salon Group Boosted Staff Retention Through Health Benefits

In service industries, care isn’t just for clients—it starts with your team.

In the personal care and beauty industry, employee retention is a constant challenge. High turnover, poaching by competitors, and burnout from client-facing roles make stability difficult. But for one salon group based in Metro Manila, the solution wasn’t higher pay or stricter contracts—it was better healthcare benefits.

This spotlight shows how a beauty & wellness SME partnered with Purple Cow to offer meaningful health support and, in turn, saw measurable gains in retention, morale, and productivity.

The Problem: A Cycle of Turnover

The salon group, operating five branches in NCR, faced:

✔ High staff attrition (nearly 40% turnover per year)
✔ Low engagement with previous HMO plans
✔ Employee feedback pointing to lack of family support and mental wellness options

Stylists and therapists, often working long hours on their feet, needed not just coverage—but coverage that matched their real-life needs.

The Shift: A Tailored Health Plan with Purple Cow

1. Inclusion of Dependents
The salon team introduced optional dependent coverage, allowing stylists to include their children or partners for outpatient and emergency care.

2. Access to Mental Wellness Support
Frontline beauty professionals deal with daily client pressure. Through Doctor Anywhere, employees gained access to discounted mental health consults, even after hours.

3. Flexible Outpatient Coverage
The plan included outpatient consults for physical fatigue, minor injuries, and muscle strain—common among salon workers.

4. Easy Claim Filing via SmilePH
Time off is limited in service industries, so the team benefited from the ability to file claims digitally, without visiting HR in person.

The Results: Healthier Teams, Stronger Loyalty

✅ 25% decrease in year-on-year attrition
✅ 60% increase in APE completion and preventive check-ups
✅ Higher satisfaction scores in internal wellness surveys
✅ Employees began referring friends to open roles—boosting recruitment

Invest in Loyalty with the Right Health Plan

Join other SMEs in boosting loyalty with Purple Cow and discover how a simple shift in coverage can lead to long-term gains in team stability and satisfaction.