SME Spotlight: How a Tech Startup Improved Retention with Quality Healthcare

Since upgrading our healthcare benefits, employees feel valued and supported—it’s been a game-changer for retention.

In the fast-paced world of tech startups, attracting and retaining top talent is one of the biggest challenges. While competitive salaries and flexible work environments play a role, many employees today prioritize health benefits when choosing where to work. One Philippine-based tech startup found that investing in a quality healthcare plan was the missing piece in their retention strategy—leading to happier, healthier, and more engaged employees.

The Challenge: High Turnover & Employee Concerns

As a growing startup in Metro Manila, the company faced high employee turnover due to long working hours, burnout, and uncertainty about healthcare coverage. Exit interviews revealed a common theme—employees valued job security and well-being, but the company’s limited health benefits made them consider other job offers with better coverage.

The Solution: Investing in a Comprehensive HMO Plan

Realizing that a robust benefits package could boost retention, the startup partnered with Purple Cow to provide a tailored HMO plan that addressed employees’ needs. The new healthcare package included:

✔ Comprehensive Outpatient & Inpatient Coverage – Ensuring employees had access to primary and specialist care when needed.
✔ Mental Health & Wellness Add-Ons – Supporting employees with stress management programs and online counseling services.
✔ Dependent Coverage – Providing options for employees to include their families in the healthcare plan.
✔ Preventive Health Benefits – Encouraging annual physical exams (APEs), vaccinations, and routine check-ups.
✔ Digital Access to Healthcare – Seamless claims processing and consultations through the SmilePH app.

The Impact: Lower Turnover, Higher Satisfaction

After implementing the new HMO plan, the company saw:

✅ 30% Drop in Turnover – Employees felt more secure in their roles, reducing job-hopping tendencies.

✅ Improved Productivity – Healthier employees meant fewer sick days and better focus at work.

✅ Stronger Workplace Culture – A company that prioritizes well-being fosters loyalty and engagement.

Make Benefits Communication Seamless for Your Employees

Consult with Purple Cow to improve benefits communication strategies and ensure your employees fully understand and maximize their health coverage!